Write Your First Blog Post Like a Pro!
It’s great to want to blog to increase your web traffic and establish yourself as a pro in your niche, but it’s all pointless if nobody reads it or if it’s not done right.
Blogging had a massive impact on selling out my services when I was a Virtual Assistant and now especially to sell digital products for me on auto-pilot.
The tough part, of course, is knowing where the heck to start. I was in the same boat as you 2 years ago and thankfully I made blogging a focus in my business and look where things are at today!
Blogging and Pinterest are the two top reasons I am able to consistently bring in over 10k per month while my youngest is still at home with me!
It’s time for you to get serious about writing your first blog post too.
If you’re thinking of using WordPress for your blog and you’re not sure where to start, my Ultimate Guide to the WordPress Dashboard for Beginners will help you out!
Why You Need to Blog for Your Online Business.
Blogging for beginners and for business can seem quite daunting, but it doesn’t have to be.
I know you came here to find out how to write your first blog post, but let’s just quickly recap on WHY blogging is soo incredibly important for your business. If you already know, then please feel free to skip down a bit!
1. Blogging Drives Organic Traffic to Your Website with SEO Ranking
Want more readers on your site? Who doesn’t?!
Paying for ads to drive traffic to your site can be expensive and is totally unnecessary. It is important to instead focus on gaining organic traffic.
Updating your site shows Google and other search engines that your website is active. Maintaining activity cues these search engines to check in more regularly to check out your new content.
And you’re not just going to update your About Page every week in hopes of ranking, are you?
I give you the solution: blog posts.
Each and every time you write a blog post, that article becomes one more indexed page on your website.
The more pages a website has (and continually adds), the better the chance that Google will pick up on that activity and rank it. Blogs are the easiest and most effective way to add these new information to your site.
I’m sad to say that blogs will always rank more highly than products or sign ups. Unless you’re a big shot like Facebook or something.
For us mere mortals, this does make sense. Blogging for business gives you that chance to organically end up in search results for people actually looking for your services or products.
People also find value in blog posts. Blog posts add value to consumers as they offer solutions to problems and more information on the things that people want to learn about.
If you want people to give you their time, you need to offer them value in exchange. Not many people just have time to waste. I’m sure you don’t either!
2. Blogging Converts Traffic into Sales or Signups
Your business blog relates to your products and services. Duh.
So link to them in the blog post!!
Talking about the importance of something you offer a course on? Link to it.
Does your blog post relate to a previous blog on your site? Link it. Link it. Link it!!!
Not only do inbound links improve your blog’s SEO, but they can also drive sales and signups to the products you are talking about.
Having someone visit your site because of a blog post is also the perfect opportunity to get them on your email list!
3. Blogging Establishes Authority and Trust
You chose your business because you’re an expert in your specific niche, and blogging is the perfect way for you to let the world know about it.
Consistently blogging about topics in your niche establishes authority as readers following that niche subject will read your blog.
If people enjoy reading your blog and have come to learn that you’re trustworthy in producing your content, they will be more likely to buy from you than the other guys.
Blogging shows that there are people behind the business that are engaging with potential customers. People tend to trust people over companies themselves.
4. Blogging Impacts Long-Term Results
Seriously. How great would it be to write your first blog post and have it continually drive leads without even touching it?
That’s what blog posts do! You may publish a blog post today and get a certain amount of views and clicks that day, but it doesn’t end there!
Blog Posts continue to rank and drive readers to your site, so actually, over time, you have a higher chance of getting more readers to your site from that older blog post than you do on a newly published one.
How cool is that?
So, let’s get started on that first blog post!
What to Actually Write Your First Blog Post About.
Now that you know the benefits of blogging for business, it’s time to write your first blog post.
Start by brainstorming what problems your ideal client has.
Do they need a step-by-step tutorial? Do they need a list post on where to find the best of something? Could they benefit from an interview with a top dog in your industry? Maybe it’s just a simple top tips post.
If you haven’t already, check out my previous post on The Best Types of Blog Posts for New Blogs! You’ll find all sorts of ideas for first blog posts there!
As I said above, people need to find value in a blog post. Value is the whole reason for writing it in the first place.
Adding value to your blog posts also gives readers a reason to trust your business by proving that you know what you’re talking about and have their interests in mind.
Blogs also allow for a discussion between you and your readers by asking questions and then interacting with readers through the comments section. Reader comments can help you gear your marketing and products toward what your audience really needs or their pain points.
Adding this value will keep your readers hungry and keep them coming back for more.
So now it’s time to answer some of these questions to help you narrow down what your first blog post should be about:
- What is your ideal customer waking up in the morning and thinking?
(How do I… Where can I find… What’s the best way to…)
- What solutions do your services or products offer your ideal audience?
(Time-saving, peace of mind, glowing skin, work/life balance)
- What are some of the how-to’s you’re always explaining to clients?
(How to’s are an incredible way to show and establish your credibility)
- Is there a program, app or tool you that you constantly rave about?
(Writing reviews and experiences can help your audience connect with you.)
- What are some programs/apps you use that are specific to your industry?
(Top tips for using programs more efficiently can be a huge hit.)
Out of all of the answers you’ve written down above, which one would be the
easiest for you to actually write about? Getting your first blog post done will
be a major milestone, so pick a topic that’s as easy as possible!
Get Access to our First Blog Post Action Plan inside our Freebie Library that has soo much to offer for the female entrepreneur!
SEO For Your First Blog Post
Although you may be blogging as a beginner, you have an online business so you should know about SEO, a.k.a. Search Engine Optimization.
To recap, SEO is the way to get your post to rank higher in search results by incorporating keywords into your website and blogs.
By incorporating keywords into your website and blog, you are making your pages more visible to those who are entering keywords associated with your products or services in search engines. Keywords help your target audience find you.
Sounds easy enough, right?
The thing about search engines like Google is they spit out literally MILLIONS of results when you look up something.
This is why keywords are so very important to understand.
Finding the optimal keyword requires some research. What keywords are your competitors using? What are your potential customers searching for?
You not only need to find the perfect keyword or phrase, but you also need to learn what to do with it.
Plan out your keyword in advance and list all of the places you want to try and include your keyword.
Additionally, come up with some like-keywords or synonyms for your keyword. These related keywords and phrases will help you rank if people are searching for those synonyms instead.
In order to rank as high as possible in search results, here are 6 places to include your keyword in your blog post!
2. Meta Description
A meta description offers a short summary of a page’s content, with an average of 155 characters to work with. You are allowed a longer description, but Google will cut it short in its preview, so 155 is a good number of characters to aim for.
It’s important to focus on your meta description as it’s your last chance to prove that people should click onto your page instead of someone else’s.
A good meta description will include:
- Active voice (address readers and invite them to click)
- Call to action (join our email list to find out more!)
- Invitation to shop/browse
- On-brand info (Google penalizes if they find your meta description isn’t a match for your website)
This meta description includes:
- Relevant keywords and synonyms (Mommy/Mom, confessions/confess)
- Addresses their target audience (Moms) by saying that the blog is a guilt-free place for moms to anonymously confess things they can’t in real life (I mean come on, we’ve all been there)
- Invites them to visit and share their own confessions (a call to action).
On the other hand, this is the meta description for the men’s magazine, GQ:
The clear keywords here are “GQ” (the name of the well-known publication) along with “men”, “grooming”, and “fashion” as keywords that people would search if they were searching for this type of content.
This can be a similar layout for your own blog main page.
See how they incorporate keywords while sounding natural and addressing their target audience at the same time? That’s the goal here my friends.
It’s pretty effective!
3. Body Content
A common rule of thumb is to incorporate your keyword once every 100 words.
You should keep a steady flow and incorporate your keyword multiple times evenly throughout the blog post.
That being said, don’t cram in your keyword in at every possibility. As a beginner in blogging, this will totally be tempting to do!
If the blog doesn’t read properly, chances are you’ve included your keyword too many times. It’s really important to sound natural in a blog post and keep from keyword heavy babble.
Google will penalize you for over-stuffing your keywords and readers will avoid content that appears to be spammy and difficult to read.
BONUS: Formatted text that is bolded or bulleted is boosted by Google, so formatting your keyword once or twice is a good practice.
BONUS BONUS: Including outbound links (links to other sites) improves your ranking chances as well! So try to find an outside source as an example ON TOP of including links to your own pages!
Keeping with body content, headings are a great place to incorporate your keyword. Headings also break up the text in your blog, making it much easier to read through.
Heading 1 (H1) should once appear ONCE at the TOP with the keyword at the beginning, just like the title tag.
Try to then break up your blog with one or more H2 tags (or H3, H4,…etc.) as subheadings.
Your URL should have a purpose. The URL ideally will flow from domain to subdomain (or blog), to blog post.
You can see that the URL is simple but effective in using the URL formula.
This URL has a purpose. In this case, its purpose is for people to read about Instagram marketing
The keyword in this instance is also “Instagram Marketing” as it is included in the URL and can also be seen at the beginning of the title tag at the very top of the page.
Am I starting to make sense now lol?
This URL example is easy for readers to understand while also being easy enough for Google to recognize the website’s breakdown of categories.
Random URLs confuse search engines (as well as people), sending them off in different directions on your site, hurting your SEO as a result.
Google sure is judgy sometimes, huh?
6. Images and Graphics
Don’t miss out on this blogging tip, whether this is going to be your first blog post or 100th!
Images can also be SEO’d and definitely should be.
If you’re saving your images through software like those in the Adobe Creative Cloud (Photoshop, InDesign, etc.) you can actually edit the tags in the file, so make sure you do it for all of them!
When you upload the images into your content, you can further SEO if you use a blogging site like WordPress!
Plug in your keyword in the…
- Filename/Document Title
- Keyword Meta-tags
- Alt Text
To SEO on WordPress, add the keyword to these 3 areas when uploading your image:
For Photoshop, go to File Info and add the keyword to these 3 areas:
When uploading a Feature Image, the same rules apply to the Title and Description.
BUT for your Alt Text, it’s good practice to write short sentences about the blog post itself. This is especially helpful if you plan on linking to your blog on Pinterest.
(Pssst, you should definitely promote your blog posts on Pinterest to gain more traffic!!)
First Blog Post Action Plan
Now that we have covered the why, the what, let’s talk about the how. After all, how to actually write your first blog post is the beast that everyone is afraid of at first.
1. Start by Brainstorming Topics
Using the questions discussed above (I know, we’ve covered a lot today) to brainstorm topics for your first blog post.
Be sure to keep your target audience in mind and remain on-brand.
2. Brainstorm Keywords
After you have chosen your blog post topic, do some research and write down some relatable keywords.
As I mentioned, Google Trends and Yoast SEO are awesome for finding relevant keywords. There are tons of different websites where you can do this as well, just do some research and use the one that works best for you!
Decide on your primary keyword along with some searchable synonyms.
Soovle is super helpful for finding synonyms of your keyword.
Just plug in your keyword and it will generate the top phrases linked to that keyword across all search engines, including Google and Yahoo!
Synonyms help your blog post to flow better and keeps your keyword from sounding too forced or unnatural!
3. Develop Your Outline
Start laying out your blog post in an outline. Remember those High School English classes? Time to put them to good use.
Decide on your headings (H1, H2, etc.) in this outline and try to incorporate your keywords there.
4. Create Your Content
It’s time to fill in your outline! (Are you getting school flashbacks yet?)
Create filler content with no more than 300 words under each subheading for max SEO props.
You’re writing to your audience, so write your content as you would if speaking to them. A more conversational approach is usually better in blog posts!
5. Add Links
Review your post and add links to relevant internal and external sources.
This will give you SEO ranking points from Google so don’t forget this step!
6. Add Images
Images not only break up your text and make it more readable but if they are SEO’d, they will boost your ranking too!
So add those SEO’d images to make your blog post more appealing and give it a boost.
7. Review and Proofread
Blog posts should really stick to the minimum of a thousand words per post. This may seem like a lot of writing but trust me, it’s much easier to reach than you think.
If you’ve visited my blog before, you know my gripes with proofreading.
I’m trying, I really am.
Spellcheck is the best to easily show your errors BUT do make sure to read over your blog post a few times to catch those more hidden errors.
8. Voila! Your First Blog Post is DONE!!!!
Phew, you made it to the end!!
That was A LOT to cover, but following these blogging tips will do wonders when creating blog content, whether it’s your first blog post or one of many!
Do you have any bonus blogging tips you’d like to share? Please leave a comment! I’d love to hear from you.
As always, don’t hesitate to reach out if you need clarification or have any questions.