The Main Pages You Need For Your Service-Based Website.

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The Main Pages You Need For Your Service-Based Website.

Thanks for checking out my post on the pages you NEED to have for your Website!

Feel free to check out how to get your WordPress site and hosting all set up here and then make your life one million times easier by choosing an amazing and well thought-out theme from Elementor

So far throughout this series, we have walked you through how to get your website set-up, until this point. 

Now, what the heck do you need to put on said website?

I’ve got the top 9 main website pages that I believe you do need. Note that we haven’t included the homepage here as that’s kind of guarantee and no brainer.  There is no website without a homepage.

While there may be some variation depending on your exact niche, this list is pretty legit all around.

My initial site was still missing a few of these, so please don’t think you can’t launch your site until every single one is done. 

Your site will ALWAYS be a work in progress; these are just guides to start you off on the right foot so you can land some clients and you can gain confidence and take some stress off.

About Page

This is your opportunity not only to be professional but to also show some of your personality.  

Don’t let your About Me page only be about your work experience.  

Hate to break it to you, but there are probably a ton of other businesses out there that have a similar skill set. 

SORRY, it’s the truth.

Good news is: Only one of them is you.  

What makes you tick? What is your motivation? What led you to where you are today? Why have you chosen to do what you do?

Give potential clients a way into your life and what it would be like to work with you. It works, and it will set you apart.  

Does your business consist of more than just you? Let people know who they are talking to! 

This is also another great place to showcase your team, causes you support and testimonials! 

It adds that personal experience for people when they are looking at your website! 

Here’s an example of Lady Boss Studio’s “About Me” Page!

Services Page

I feel like this might be slightly obvious here, but don’t underestimate the power of the Services Website page!  

You really have an opportunity to delve into exactly what you want to offer, how you want to offer it, and how much you’re going to charge for it.

Don’t forget this isn’t set in stone.  

After about two months of being in business, I went and updated mine because I was able to further narrow down what I was willing and NOT willing to do and what I wanted to charge.

These are the most common options:

1. Hourly

This is where you track your hours for the month and then bill your client according to the hours spent.  

Clients typically like this as they feel they are only paying for the work performed.  

For this method to work, you will need a good tracking software – I use an AMAZING one called MyHours and it’s FREE for personal use.  

It allows me to pull weekly excel spreadsheets and then I attach them along with my invoice at the end of the month.

2. Retainer

This is where your client purchases a certain amount of hours and they can use them as needed.  

The nice thing is you can feel safe in that you won’t have to worry about getting paid at the end of the month.  

You will still need to track your time so you can let your client know how the time was spent.

When a client is low on hours, they can then purchase another bank of hours.

3. Monthly Package

This is where your client will pay you a flat fee for the month to have a certain amount of tasks performed.  

The nice thing is that you don’t have to necessarily track your hours for the month as long as the tasks get done and your client is happy.  

A word to the wise – still track your hours.  

My very first client ever was on a monthly package and when I finally started tracking my hours and broke it down, I was only making $20/hour, when I should have been around $35/hour.  

I was working a lot more hours than originally agreed and it wasn’t worth it for the hourly wage I was receiving.  

Don’t make the same mistake I did!

Below is an example from our 2ebsite. Our “Work with me” services based page! 

You can see that we are as clear as possible with each package that you are receiving!

Contact Page

Alright so this one will be pretty nice and quick, but what I do have to mention is very important!

Most people put only a form in here for people (potential clients) to fill out and call it a day.  

Have you ever filled out a form on someone’s site? It’s the most annoying thing. I know I’m not the only one here!

As someone who is on her computer all day, especially if I’m considering hiring someone, I DO NOT want to fill out a stupid form.  

I want an email address I can email directly, so I can send a personal message.  

*Please include your email address.

Also, make sure to include your social icons!  

A client might not be ready to hire you yet but if you give them a chance to follow you on Social Media (your business accounts), the more they will see you and the more likely you will stay top of mind when it comes time to hire someone.  

In the meantime, you can also showcase all of your related knowledge via blog posts which you will share on your social media site and they will see.  

Check out my contact page below:

Blog Page

You might be thinking, “Man, what the heck am I suppose to blog about?”

I get it…  

I had been thinking of blogging for years, and every time I stopped myself because all I could think was:

“Who is going to read what I have to say?” and “I don’t think I have anything to say anyways.”

I finally figured out that I actually had a lot to say, but maybe not on a personal level.  

There was a lot to say in terms of how to get things done for my clients and what they can do to improve their businesses.  

A great place to start is to check out the blogs of fellow entrepreneurs / businesses that specialize in the same niche as you.  

I’m not saying copy what they have to say…  there’s a dirty word for that type of thing…

I am just saying it will give you some good topic ideas to start out with.  

 Make sure you join the mailing list so you can get them right to your inbox as soon as they go live!

Resources Page

So, this one is a biggy!

Especially if you are hoping to make a little extra passive moolah!!

This is a great page for other entrepreneurs to check out and also bloggers and clients!

They can see what tools and resources you use and recommend for your business.

The links you add to this page will be affiliate links which means you can receive a small kick-back for making the referral.

Pretty sweet, right?

That’s what we mean by passive income. You set this page up and it has the potential to earn you money by just existing.

If you want to start on this right away, make a list of the programs/apps you currently use in your business, have used in the past, or plan to use once your business is up and running.

Then simply do a Google search.

Let’s say you plan on using Convertkit for your email newsletter. Go to Google and type in “Convertkit Affiliate Program”.

It will bring you to their affiliate sign up page and you need to fill in the required information.

*Note – most affiliate programs will ask you for your web address and ask how you plan to promote their product, so don’t start this step until you have your site up and running.

Don’t give them any opportunity to say no.

Then make sure you link the items on your Resources page using the affiliate links provided by each company.

Portfolio Page

This is definitely an important one, and the good news is you can start building this from day one.

You don’t have to have actual clients before you start building your portfolio.

Let’s say you want to specialize in graphics or branding. You can start adding your creations to your portfolio page without actually making them for paying clients.  

This is probably how you will get your first paying clients in that type of niche.

They will hire you because they can get a clear visual on your skillset.

Here is an AMAZING example of a kick ass portfolio from Krystal Clark Creative:

Opt-in Page

This may not be a page you can offer right from the get-go, but it’s one to definitely keep in mind.  

Once you have your first Lead Magnet and/or resources that you’re offering to your readers in exchange for their email address, you should make have a sign up page that really entices them to sign up.

Another idea to keep in mind is once you have quite a few, you can just have them all accessible through one sign up page that is password protected!

This is so your readers don’t have to keep signing up with you every time they want access to a new freebie!


This one might be tough right off the bat but don’t be afraid to ask friends/family or past co-workers/bosses to write you one.  

It might not be specifically related to the services you are offering now, but could highlight your personality or strengths which may be very important for new clients.  

Make sure to ask permission and share them on all of your Social Media Platforms!  

Don’t forget to add their picture if you can.  

Chances are if you are helping an online entrepreneur, they will have their picture on their site.  

Try to let your followers know how great you are!  

You should also always make it a habit to ask new clients for a testimonial after about a month of working together.  

That has usually given them enough time to really get to know you and your work ethic!  

So mark it on your calendar for a month after you start!

Here is an example of testimonials for Miranda Nahmias, an amazing Virtual Assistant that now has her own team!

Frequently Asked Questions

This is definitely a mandatory one for me!  

It doesn’t have to be an exhaustive list, but would you rather be answering simple questions from potential clients or actually doing work for clients that are paying you?

By having an FAQ section, you can answer a bunch of run of the mill questions that clients will already know before contacting you.

Trust me, this will save you some time and headache.  

You can also just include it on your Services page if you want to make it easier.

Soo now that you have all of the goods on your site, are you ready to start blogging and attracting clients?

If you still have any unanswered questions or are wondering how to incorporate any of these fundamentals on your site, let us know in the comments below!

Don’t wait on these as they can make all of the difference in attracting and landing clients!  

Good luck!

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Tasha DaCosta

Tasha DaCosta

Tasha DaCosta is the founder of Lady Boss Studio and Funnel Breezy, where she helps passionate female entrepreneurs create high-converting websites and sales funnels so they can grow their businesses with freedom and ease.

Tasha DaCosta | Lady Boss Studio
Hi, I'm Tasha!

Mama, Successful Business Owner, Forever Learner, Coffee Lover and Maker of Beautiful Things That Are Setup Make You Money.

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