Are you ready to whip up a lead magnet so enticing and soo fast it feels like magic?
If you answered with “God, yes please”, or some variation of that, you’re in the right place!
I’ve seen coaches and service providers take months and sometimes years to get this done. But… that’s totally and completely unnecessary.
It’s become a huge mission of mine at this point to take the drama out of both setting up and growing your email list.
And if you know anything about me, it’s that I LOVE A GREAT LEAD MAGNET. They are THE best way to intentionally and consistently grow your email list.
Unless of course you’re into relying solely on social media to grow your business or you don’t want a direct way to connect with, nurture or sell to your audience.
If that’s you, I’m sorry, but we can’t be friends. 🙂
So, let’s cut the overwhelm and bake this cake together – I’ll show you what you need to get your lead magnet done in less than 20-minutes.
It takes less time than your morning meditation session.
Ready, set, go (I’ve got you)!
1. A Plan for getting what you both want out of it.
I know you’ve heard it – All Lead Magnets are NOT created equal.
=> I can’t tell you the amount of coaching calls I’ve been on where a business owner is creating a lead magnet for the sake of growing their list because “that’s what they’re supposed to do”.
It’s like they are just out for a Sunday drive, with no particular place to go in mind. I mean I love those drives, a fresh hot tea and my husband driving us around while I look at all the big houses and daydream.
But that’s not how I want to grow my email list. I want people on my list who are actually the right fit for the thing I’m selling.
So what’s the secret sauce for an amazing lead magnet?
It’s all about alignment – your end goal and your audience’s current needs.
Start by pinpointing the destination: which of your offers is the lead magnet funneling into?
Is it a premium coaching program or an exclusive online course?
Now, think about where your ideal audience currently stands in their journey. Someone who just started their fertility journey is in a very different place than someone on their third round of IVF.
Your lead magnet should be useful to them and having them say “YES” based on where they’re at. Please don’t tell me they could be anywhere in their journey, if that’s really what you think – then you need to dig deeper.
This isn’t about casting a massively wide net; it’s about attracting the right fish – the ones who are ready and eager for what you have to offer.
free checklist
My Secret-Sauce Checklist for Launching an Irresistible Lead Magnet
Get everything you need to start building a big beautiful email list with people that want to buy from you!
2. A system for easy setup & signups
While most online busines owner’s get stuck on that “What should my lead magnet be” part, this next part usually brings in the serious stress and overwhelm.
THE TECH… (Queue the bom, bom, bom music that usually signifies something bad is happening).
We’ve all had those moments where we’re trying to do something new tech wise in our business and we’re about 3 seconds away from throwing the laptop out the window.
Our bodies are tense, our blood is boiling, we’ve already yelled at the screen 6 times and God help us if a kid comes in right now to ask for a snack.
Raise your hand if you’ve been there. 
(I have and I actually like tech…)
So when it comes to what you need tech wise to get your lead magnet up and running, let’s recap what’s needed in the most basic sense:
- A Lead Magnet Sign Up Page (Also known as an Opt-in Page)
- An Email Service Provider (ESP) to deliver the freebie to their inbox.
- A CRM tool to manage and organize the subscribers that sign up for your freebie.
Now, here is where most online business owner’s go wrong from a tech perspective.
They choose to use a free tool or app and find themselves trying to create each of the pieces from scratch.
=> They’re desigining to opt-in page from scratch with no clue on what to include to get people to sign up.
=> They’re trying to build the automation that will deliver the lead magnet to the person that signed up.
=> Then they’re stuck staring at a blank page while trying to write the emails that the new subscriber will get when they sign up.
And don’t forget the hours of Youtube videos and Google searches in between – trying to figure it all out.
Did your body just tense up while reading that? If so, I get it and I’ve got you. Because we don’t do tech drama over here.
You can go and checkout our Funnel Breezy QuickStart Plan – it’s all of the pieces I mentioned above, pre-built for you and ready to use so you can get your lead magnet up ASAP.
Does it cost money? YES.
Why? Because we believe investing in the long terms success and sustainability of your business (A.K.A your email list) is massively important.
Also – it’s only $27/month. I remember paying $67/month for my Email Service Provider when I had just started my business and they gave nothing other than the technology.
No templates, no pre-created landing pages, no pre-built automations, and definitely no pre-written emails. YUK!
And lastly – if you realize that Funnel Breezy QuickStart is not for you, we’ll refund your $27 within the first 30 days.
We’ve literally made it a no brainer if you’re serious about building your email list. If like me, you’re into that sort of thing.
And now that you have your tech figured out – let’s talk about the actual lead magnet itself.
3. A template for easy wins & conversions
Imagine your lead magnet as the front window of your favorite boutique – it needs to draw people in with its charm and promise.
A compelling lead magnet has…
- an attention-grabbing title
- content that’s exciting, useful and easily digestible
- a CTA that smoothly transitions them to the next phase of their journey with you
It seems soo simply laid out this way, but I’ve seen a ton of lead magnets that simply flop – and we don’t want this to be you.
Now, don’t get me wrong – most business owner’s don’t get this right on the first try. And believe it or not, that’s not a bad thing.
=> I’m a firm believer that learning through failing is the best way to create something great!
So once you’ve nailed Step #1 above, how can you make sure you’re good to go in actually attracting your audience to sign up?
This is where the beauty of templates shines through.
They provide not just an aesthetically pleasing framework, but also a tried-and-tested structure that’s designed to convert.
Think of these templates as your toolkit for creating a lead magnet that’s not only beautiful but also strategically effective in guiding your audience to the next step, be it a course signup, a free discovery call or a coaching package.
And just to be clear, I want to share an insider pro tip with you that most people get wrong here…
Your lead magnet should be consumable in 20 minutes or less. You’re trying to get your future client the quickest win possible that moves them toward the goal or solution you ultimately want to help them with.
Don’t give them homework and don’t add to their stress. Be the person that actually helps them move the needle.
That’s when you’ll start to see way more people clicking the CTA button and moving to the next step with you.
And to prove that I’ve really, really, really got you – we’ve also included Canva Lead Magnet Templates within the Funnel Breezy QuickStart plan above.
So as a recap on how to get your Lead Magnet done in under 20 minutes, you’ll need to have the following in place:
- A Lead Magnet idea that gives your subscribers what they need while getting you more clients for your paid offers.
- A tech system that's easy for you to setup and that's primed to get you the most signups.
- A template (ideally in Canva) that's designed to get your subscribers an easy win and helps you convert them from subscriber to client.
We’ve got your back when it comes to ditching the Lead Magnet and Email list drama!
Got questions for us on this topic? Simply add them in the comments below. We’d love to add you to our Funnel Breezy Fam!
Warmly,
Tasha
